There has been a rosé revolution in the wine industry. Driven by female consumers, rosé has seen a worldwide surge in its popularity. Grace Hawk Wines took the opportunity to introduce a new wine brand that capitalised on this increasing regard for the varietal. Bella Dia is a fresh take on the traditional rosé wine. As a sweet pink moscato it embraces the versatility of rosé whilst having a delicate sweet palette, ideal to be enjoyed by girlfriends over lunch. Wanting to bring the traditional Italian art of wine to Australia and appreciating that the best grapes are cultivated in sun-kissed vintages with good soil, Bella Dia was born in the rich, beautiful Riverland area in South Australia.
Using a traditional Italian vinification method to maximise the quality of the wine, this Italian influence inspired the brand name Bella Dia. The challenge was to create a brand narrative and label design for Bella Dia that exuded femininity and sensuality. The wine was to be exported to Asia, targeted at a female market that sought easy drinking wines that were suitable for any occasion. Therefore, a design that had cut-through an increasingly saturated market was vital.
The solution was a label that disregarded any traditional wine cues but instead displays a female character that personifies the Bella Dia brand personality. The wine notes detail the reveal of a hidden sweetness in the pink Moscato, which is symbolised by the featured sketch illustration of this Italian goddess. The flowing typography across the label reflects the relaxed nature of the wine and the light ethereal colours of the label compliment the delicate pink floral tones of the liquid.