Our Revolution - Branding & Packaging Design Agency
BellaDia_HomePage.jpg

Bella Dia

Deliverables
Positioning / Branding / Label design

Bella Dia is a fresh take on the traditional rosé wine, as a pink moscato it embraces the versatility of rosé whilst having a delicate sweet palette, ideal to be enjoyed by girlfriends over lunch. 

   
  
 
  
    
  
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 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin:0cm;
	mso-para-margin-bottom:.0001pt;
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	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
  Using a traditional Italian vinification method to maximise the quality of the wine, this influence inspired the brand name Bella Dia. The wine was to be exported to Asia, targeted at a female market that sought easy drinking wines suitable for any occasion.   The flowing typography across the label reflects the relaxed nature of the wine and the light ethereal colours of the label compliment the delicate pink floral tones of the liquid.

Using a traditional Italian vinification method to maximise the quality of the wine, this influence inspired the brand name Bella Dia. The wine was to be exported to Asia, targeted at a female market that sought easy drinking wines suitable for any occasion. 

The flowing typography across the label reflects the relaxed nature of the wine and the light ethereal colours of the label compliment the delicate pink floral tones of the liquid.

   
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-AU 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin:0cm;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
  The solution was a label that disregarded any traditional wine cues but instead displays a female character that personifies the brand personality. The wine notes detail the reveal of a hidden sweetness in the pink Moscato, which is symbolised by the sketch illustration. 

The solution was a label that disregarded any traditional wine cues but instead displays a female character that personifies the brand personality. The wine notes detail the reveal of a hidden sweetness in the pink Moscato, which is symbolised by the sketch illustration. 

   
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-AU 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin:0cm;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
  The flowing typography across the label reflects the relaxed nature of the wine and the light ethereal colours of the label compliment the delicate pink floral tones of the liquid.  The solution was a label that disregarded any traditional wine cues but instead displays a female character that personifies the brand personality. The wine notes detail the reveal of a hidden sweetness in the pink Moscato, which is symbolised by the sketch illustration. 

The flowing typography across the label reflects the relaxed nature of the wine and the light ethereal colours of the label compliment the delicate pink floral tones of the liquid.

The solution was a label that disregarded any traditional wine cues but instead displays a female character that personifies the brand personality. The wine notes detail the reveal of a hidden sweetness in the pink Moscato, which is symbolised by the sketch illustration.