Charis is a natural range of innovative skincare, formulated with the key ingredient of charcoal. The activated charcoal is a magnet for drawing out toxins and other impurities in the skin.
Though an effective skincare range, charcoal is recalled as harsh, dark and dirty. Therefore, when creating a brand identity and packaging design range it was imperative to show a delicate, elegant and contemporary impression that would suit the beauty category.
The first objective was to name the range. In Greek mythology, a Charis is one of "Graces" - a goddess of charm, beauty, nature and human creativity. The name Charis also suitably shares characters with its key ingredient Charcoal.
Inspired by the shards and texture of charcoal, we created a decorative design that became the visual language that featured across the range. The brand mark itself is simple and understated with a simple swipe of the charcoal sign off underneath.