Our Revolution - Branding & Packaging Design Agency
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Charis

Deliverables
Naming / Positioning / Branding / Packaging / Secondary Gift Packaging

Helping A New Skincare Brand Make Its Mark

 

 Charis is a natural range of innovative skincare, formulated with the key ingredient of charcoal. The activated charcoal is a magnet for drawing out toxins and other impurities in the skin.

Charis is a natural range of innovative skincare, formulated with the key ingredient of charcoal. The activated charcoal is a magnet for drawing out toxins and other impurities in the skin.

 Though an effective skincare range, charcoal is recalled as harsh, dark and dirty. Therefore, when creating a brand identity and packaging design range it was imperative to show a delicate, elegant and contemporary impression that would suit the beauty category.

Though an effective skincare range, charcoal is recalled as harsh, dark and dirty. Therefore, when creating a brand identity and packaging design range it was imperative to show a delicate, elegant and contemporary impression that would suit the beauty category.

 The first objective was to name the range. In Greek mythology, a Charis is one of "Graces" - a goddess of charm, beauty, nature and human creativity. The name Charis also suitably shares characters with its key ingredient Charcoal.

The first objective was to name the range. In Greek mythology, a Charis is one of "Graces" - a goddess of charm, beauty, nature and human creativity. The name Charis also suitably shares characters with its key ingredient Charcoal.

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 Inspired by the shards and texture of charcoal, we created a decorative design that became the visual language that featured across the range. The brand mark itself is simple and understated with a simple swipe of the charcoal sign off underneath. 

Inspired by the shards and texture of charcoal, we created a decorative design that became the visual language that featured across the range. The brand mark itself is simple and understated with a simple swipe of the charcoal sign off underneath. 

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