Our Revolution - Branding & Packaging Design Agency
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Hatchet Fish Ale

Deliverables
Naming / Branding / Label Design

When fisherman put their patience into making their perfect ale

 Hatchet Fish Ales are produced by two fisherman friends in a Sydney based micro-brewery. Sharing a love for craft beers, they embarked on creating the perfect dark and pale ale to accompany their many fishing trips.

Hatchet Fish Ales are produced by two fisherman friends in a Sydney based micro-brewery. Sharing a love for craft beers, they embarked on creating the perfect dark and pale ale to accompany their many fishing trips.

 They put the same amount of patience into being their ales as they do into waiting for that perfect fishing catch of the day. 

They put the same amount of patience into being their ales as they do into waiting for that perfect fishing catch of the day. 

 We created the name ‘Hatchet Fish’, inspired by the elusive deep sea Hatchetfish, who break the pitch-black darkness of the deep sea to cast captivating blue and silver light that reflect off their scales.  

We created the name ‘Hatchet Fish’, inspired by the elusive deep sea Hatchetfish, who break the pitch-black darkness of the deep sea to cast captivating blue and silver light that reflect off their scales.  

 We combined the iconography of the fishing hook, waves, rope and fish into one label to capture the spirit of getting that first bite on the line.

We combined the iconography of the fishing hook, waves, rope and fish into one label to capture the spirit of getting that first bite on the line.