Mahorall Farm Cider

Background
Mahorall is a family farm situated in the beautiful rolling hills of South Shropshire. The farm originates back to 1850 and has been run by the same family for the last 40 years. In the year 2000 the King-Turner family began making a small amount of traditional cider. Since then Mahorall Farm Cider has grown to offer a number of different cider varietals. Cider infused with damson and ginger represent the innovative side to Marhorall Farm’s endeavours, whilst still creating their pear and original classic dry cider.

Old Design

Old Design

Challenge
Our creative objective was to reflect the rich history of Marhorall Farm yet still express the contemporary relevance of the brand today in order to appeal to a demographic that seek out more contemporary craft cider offerings.

Solution
Taking the Shropshire flag as inspiration, a new brand mark and label reflects a modern-day estate crest. The distinctive monogram 'M' provides a new brand asset that also navigates the varietal with strong colours off-set by the white and black colour palette.

Deliverables
Brand Identity
Label Design
POS Collateral