The subscription-based, luxury offering, Maternitea supports women through their pregnancy delivering three expertly-produced tea blends to their door each month through their pregnancy.
Organic, caffeine-free and designed by a resident naturopath and dietician, each tea aims to optimise wellbeing throughout pregnancy.
We were asked to develop the positioning, identity and packaging for the Maternitea brand, ensuring the design reflected the brand’s commitment to quality, natural alternatives and luxury aesthetics.
The packaging had to highlight the unique attributes of each of the 14 products, while making sure they still fit together like a family.
The packaging not only invites pregnant women to treat themselves but also transforms the idea of a basic tin into something women are proud to show off in their kitchens. The packaging solution brings the simple idea to life, making Maternitea the ultimate, pregnancy focused health-driven treat; a perfect gifting opportunity.