Our Revolution - Branding & Packaging Design Agency
OurSkills_Pics_1.jpg

Our Perspective

Here you will find the thoughts and ideas from the team at Our Revolution. 
They are todays views on tomorrow and the future of brands.

Wine & Alcohol Trends For 2016: Part 1

At Our Revolution we invest a lot of time observing and understanding the categories in which we work. We have been immersed in wine and alcohol projects and wanted to share our key trend predictions for the category in 2016.

..........................................................................................................................................................................................................................................

Permissable

Mixing It Up

A global worldwide movement has seen consumers become more health conscious and begin to demand healthier food and drink options. This demand for healthier drink options has begun to seep into the alcohol category. Consumers are looking to offset their indulgences and are concerned with the choices they make and how that might impact their bodies. 

Alcoholic beverages that are ‘better for you’ and deliver both a healthy boost and also cater to the indulgence factor have entered the market successfully and are being embraced by the health conscious consumers. This demand will increase offerings in the category over the next year and there are a number of new brands already entering the market.

Imbibery
British cold-pressed juice brand Imbibery fuses juicing with booze, developing cold pressed ‘healthy cocktails’ in collaboration with Belvedere.

Coconut Lovo
Coconut Lovo is a new alcoholic beverage that combines coconut water with vodka. It’s low in sugar and proving popular with both genders in the UK.

Fresita
A Chilean wine that fuses fresh strawberries with sparkling wine. Consumers are encouraged to give the bottle a good shake before drinking to loosen the strawberry sediment at the bottom.

............................................................................................................................................................

Low Alcohol

The low and non-alcohol categories are responding to consumer needs to become more responsible with their drinking habits and providing alternatives for consumers when the traditional offerings are not suitable. To appeal to these new and diverse audiences, savvy brands are producing lighter or alcohol free options. With these categories expected
to grow 26% from 2013-2018 the opportunity will be significant*. 

Entering into the low alcohol category is also a gateway to the millennials and ensuring their loyalty. As their taste evolves with age and experience, having them trade up within the family portfolio is much simpler when they have already bought into the brand and what it stands for.

*Euromoniter, UK research and consumer insights firm

Carlsberg

Carlsberg have released a non alcoholic 0.0% ABV lager following the release of San Miguel 0.0% and a San Miguel 0.0% Limon.

Villa Maria

New Zealand winery Villa Maria has launched its Villa Maria ‘Private Bin Lighter’ range with a lower ABV and fewer calories than its standard range. 

E&J Gallo
American wine brand E&J Gallo launched its low alcohol fruit wine range ‘Spritz’ in the UK. It targets female millennials who want to drink wine but are intimidated by the choice and fullness of taste.

............................................................................................................................................................

Next Week: Part 2

Next week we share our thoughts on 'rituals' and how alcohol brands are engaging their consumers with an experience through product ritual to differentiate themselves to their competitors.