The Pop Co.

Background

The Pop Co. are an independent popcorn manufacture that handcraft their kernels with care and simple ingredients to ensure outstanding flavor and ultimate satisfaction. 

Challenge

The Pop Co. are the Real McCoy and required a memorable brand and packaging suite that reflected this, letting their brand personality shine through.

Solution

To get The Pop Co. noticed on shelf we created a multi-use brand marque that was bold and distinctive on pack, carried the variant photography, as well as product claims. Executed in different variant colours; a tasty, confident variant colour palette with contrasting charcoal black background colour ties the range together. The strong 'stamp for quality' brand lock-up device and real food variant cameos emphasise the natural ingredients used in the flavours.

Deliverables
Packaging design
MRP design
POS Collateral