The Veggie Patch, a family owned company that turns classic veggies from their farm into hand-cooked crisps needed to create a brand identity and packaging range to take their lovely products to the masses.
The UK based brand wanted to prove that delightfully delicious, healthy, non-GMO and gluten-free snacks do exist. These wonderful, lightly salted snacks are baked and not fried so they’re not overly greasy and there are no mystery ingredients - just 100% all natural goodness.
Due to the nature of the company, the branding and packaging also needed to feel personable and wholesome, remaining true to its humble roots. The brand identity adds the humour with the 'T' being the gardening shovel used to unearth the vegetables and its overall execution is simple yet joyful.
The overall design is focused on communicating the simplicity of the product and process through a joyful and infectious execution.
The packaging design is a reflection of the products coming straight from the farm, emphasising the brand’s focus on good, honest snacks in a charming and lively design.