Tickmore make great tasting apple juice pressed from apples from Shropshire grown orchards. After growing from a small-town market stall to selling in delis and supplying local restaurants - Tickmore required a new brand identity and packaging design in a more convenient carton which afforded a longer shelf life.
Though their apple juice was all natural - the new tetra pak format looked anything but. Therefore, it was essential to inject natural, organic cues into the packaging design to encourage it's home-grown credentials.
Inspired by the old shed in the Orchard where they produce their delicious apple juice, we created each carton to look like a mini shed reflecting the weathered wood texture and rich earthy green tones. The sides of pack show historic photos of the orchard, depicting the history of the brand and emphasising the hand-chosen apples that go into each batch.