Cut Ground Coffee
Positioning / Brand Identity / Packaging Design
Cut Ground Coffee is a boutique brand that uses ethically sourced beans. Every 3 years the cropping of the coffee plant is almost cut to the ground to encourage vigorous growth. The plantations are more colourful with organic shapes, dense patterns and rich textures. The creative was informed by the plantation process and inspired by the name. The packaging design reflects the brand story and communicates their ethos.