Charis is a natural range of innovative skincare, formulated with the key ingredient of charcoal. As a direct-to-consumer brand, Charis required a distinct brand identity that would cut through online. Beyond it's digital first impression, Charis required an e-commerce unboxing experience.
Inspired by the shards and texture of charcoal, we created a decorative design that became the visual language that featured across the range. The brand mark itself is understated with a simple swipe of the charcoal sign off underneath.
