Charis is a natural range of innovative skincare, formulated with the key ingredient of charcoal. As a direct-to-consumer brand, Charis required a distinct brand identity that had cut through online. Beyond it's digital first impression, Charis required an e-commerce unboxing experience.
Inspired by the shards and texture of charcoal, we created a decorative design that became the visual language that featured across the range. The brand mark itself is simple and understated with a simple swipe of the charcoal sign off underneath.
“We are so proud to see how our Aussie brand has grown. We always believed in our product, but the brand identity and packaging design has made our consumers believe in it too.”Jessica Morley, Founder