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Combining Ethics & Elegance In The Coffee Category

Deliverables
  • Brand Narrative
  • Brand Identity
  • Packaging Design Suite
  • Brand Collateral
Challenge

Cut Ground Coffee is a boutique blend coffee bean brand with a distinctive, rich taste that prides itself on using ethically sourced beans of the highest quality. Cut Ground Coffee was set to enter a retail landscape saturated with other coffee brands. Cut-through branding and packaging was needed in order to set them apart and highlight the genuine story and worthy ethos behind the brand.

Solution

The creative concept was informed by the coffee plantation process and inspired by the brand name. Every 3 years the cropping of the coffee plant is almost cut to the ground to encourage vigorous growth, however, in contrast to other plantations, they are shade-grown shrubs. This prevents clear-cutting of forests for full-sun plantations and less damage to the environment.

Cut Ground Coffee
Cut Ground Coffee
The plantations are visibly more colourful with organic shapes, dense patterns of the leaves and rich textures throughout. All of these aspects are reflected in the packaging design to help communicate the brand story and process.
Cut Ground Coffee
Cut Ground Coffee
Cut Ground Coffee

“Our ambition is to make a meaningful difference in the cultivation of coffee beans. Part of that difference is having a brand identity and packaging design that reflects our efforts, which Our Revolution truly understood and brought to life.”

Will Osbourne / Co-Founder