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Helping A New Brand Dig Deep In A Challenging UK Category

Deliverables
  • Brand Positioning
  • Brand Narrative
  • Brand Identity
  • Packaging Design Suite
  • Point of Sale Collateral
Challenge

UK based brand, The Veggie Patch turns classic veggies direct from the farm into hand cooked crisps. The brand needed a unique brand identity and packaging range that felt personable, wholesome and reflective of the brands commitment to delicious, healthy, nutritional and quality snacks to consumers.

Solution

Our Revolution tackled the challenge by developing a brand positioning, identity and packaging design that reflected the humble roots of The Veggie Patch. The brand identity adds the humour with the 'T' being the gardening shovel used to unearth the vegetables and its overall execution is simple yet joyful.

The Veggie Patch
The Veggie Patch
The Veggie Patch name is written in a handwritten font, and illustrations further emphasise the brand’s focus on good, honest food products. A sunshine in the corner is a sweet reminder to consumers that the chips are all natural.
The Veggie Patch

The Veggie Patch makes beetroots, carrots, parsnips, and sweet potatoes irresistible and fun, and the convenient bags make them perfect for an on-the-go snack.

The Veggie Patch
The Veggie Patch