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Showing A Popular Korean Product Through A New Cosmetic Lens

Deliverables
  • Brand Positioning
  • Brand Naming
  • Brand Narrative
  • Brand Identity Creation
  • Packaging Design Suite
  • Point of Sale Collateral
Challenge

Uniaye is a Korean cosmetic coloured contact lens brand. To appeal to their target demographic, Uniaye wanted a sophisticated masterbrand identity and packaging design suite that expressed their brands high quality and premium positioning. The challenge was to create a distinctive brand identity that could be utilised off pack and was memorable in a saturated market. The size of the pack was small with limited space, which was an additional challenge.

Solution

The brand name Uniaye came from the idea of combining ‘Uni’ and ‘aye’. ‘Uni’ relates specifically to their target audience of university students and the word aye is used to say yes while also sounding like the word ‘eye’.

Uniaye
Uniaye
To create an identity that is truly unique, we used the ‘A’ character in ‘Uniaye’ to create a symbol that represents the eye. The circular holographic circle is a nod to the shape of the lens, whilst injecting tactile premium cues.
Uniaye

Beauty category codes were used to make the Uniaye brand relatable to the cosmetic category and appeal to the 18-25 year old female target market.

Uniaye