Close-up of Noble Fellows “Baron Betsy Chardonnay Marlborough 2018” wine label design by Our Revolution featuring a Renaissance portrait of a cow wearing historical clothing Jen DoranWoman opening a bamboo steaming basket revealing boxes of Brendan Pang’s dumplings. Packaging design by Sydney design studio Our Revolution.Packaging design of a bottle of rum lying in the sand with brand and packaging design by agency Our Revolution design agency in Sydney and LondonTwo people enjoying Chobani yogurt by packaging design agency Our Revolution Sydney London Jen DoranGummy brand poster design on urban street designed by creative brand agency Our Revolution for That Hippie Co.Woman in bright clothing holding a jar of Goulburn Valley, showing the rebrand by packaging design agency Our RevolutionChobani Greek Yogurt packaging design by Our Revolution branding agency in Sydney and London with colourful retro breakfast art direction Jen Doran Primo meat brand design by Our Revolution with a salami sandwich with text “Yummm!”Two bottles of tequila laying on rich red soil brand and packaging design by Our Revolution design agency in Sydney and LondonColourful contemporary illustration by Our Revolution for alcoholic seltzer brand Liberty Coast, covered in water dropletsHans rebrand by brand design agency Our Revolution featuring vintage navy ink illustration on textured paper showing a man on a bicycle holding a roll of Hans salami
Gummy brand poster design on urban street designed by creative brand agency Our Revolution for That Hippie Co.
Personal Care
31-01-2023
Personal Care
31-01-2023

That Hippie Co.

Bringing light relief to the world of self-care for men through a range of supplement gummies primed to take on the US market.

That Hippie Co.
Brand Creation
That Hippie Co.
Brand Creation
Billboard poster design by branding agency Sydney Our Revolution for dietary supplement brand That Hippie Co. with slogans “Man flu is a myth” and “Good vibes, good lives”
  • Brand Strategy
  • Packaging Design
  • Tone Of Voice

That Hippie Co's new range of wellness gummies for men were entering the crowded US market. Struggling with an array of challenges, from stress to hair loss, weight, sleep and impotence, research insights showed this target audience often feel ignored in a saturated market that can lack tact and be condescending. With sympathy and understanding, That Hippie Co aspired to create a brand that would truly resonate.

Hand opening a metal locker with “Hunger Buster” gummies by packaging design agency in Sydney Our Revolution for dietary supplement brand That Hippie Co.
Floating gummies packaging design by Our Revolution for That Hippie Co supplement brand with pastel green eating accessories for vegan “Hunger Buster” gummies featuring brand slogan “Let’s rock not roll”
Gummies packaging design by branding agency in Australia Our Revolution for That Hippie Co supplement brand with pastel pink office accessories for vegan “Stress Less” gummies featuring brand slogan “Don’t worry be hippie”.
Portrait typography poster design for gummies brand by Our Revolution, featuring Our Hippie Co. branding slogan “Gummies to help bust that hunger” and fun illustrated symbols of product claims

The Solution

Our goal was to bring clarity, comfort, and levity to That Hippie Co. Embracing the brands founding hippie spirit, we crafted a friendly, playful, and straightforward tone of voice that engages rather than alienates. With humour-filled copy and bold typography, we broke away from the mundane and awkward language often associated with similar products. The packaging also reflects this sense of comfort, with its relaxed yet clear design giving a premium and trustworthy vibe, complementing any home setting. The variant names are upbeat and benefit-focused, offering an uplifting and targeted experience.

“Good vibes, good lives” immunity boost gummies by packaging design agency Our Revolution for supplement brand That Hippie Co. in the shadow of tennis court net
Natural sunlight shining on DTC brand delivery boxes for contemporary brand That Hippie Co. with bold typography “For the man with the plan” branding by Our Revolution
Gummies packaging design for That Hippie Co. “Sleep Well” gummies by London brand agency Our Revolution in a tiled kitchen, under a painted cupboard depicting two bananas
Gummies supplements for men product range for dietary supplement brand That Hippie Co., brand and packaging design by Our Revolution
Cool gummies supplement range of products for That Hippie Co. with bold typography and bright colours, packaging design by design agency in Sydney Our Revolution
Framed landscape poster design with fun copywriting against graffiti wall, by branding design agency Our Revolution for dietary supplement brand That Hippie Co.
Gummies packaging design by Our Revolution with pouch of “Sleep well” vegan gummies for That Hippie Co. floating amidst pastel yellow pillows, feathers and alarm clock
Large billboard advertisement for Gummies by creative agency Our Revolution, featuring colourful contemporary typography slogan “what’s the plan Stan?!” for dietary supplement brand That Hippie Co. Smiling man surrounded by colourful illustration for gummies supplement brand That Hippie Co, art direction by Our Revolution
Digital deign for gummies brand on three phone screens showcasing brand design for That Hippie Co by brand design agency Sydney Our Revolution
Landscape tablet design of That Hippie Co. website and online store selling gummy supplements, branding design by Our Revolution
That Hippie Co. brand on dark green tote bag featuring brand design by Our Revolution packaging design agency Jen Doran
Immunity boost gummy supplements from That Hippie Co pouch design by Our Revolution design agency in sydney, surrounded by 3D model helix on purple gradient background

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