The Smokeman Brothers
Brand Strategy / Naming / Positioning / Brand Identity / Packaging Design
With a refined smoking process to create delicious flavour rich meats, our challenge was to help launch a brand with a clear distinctive name, proposition and brand identity. Once we defined ‘The Smokeman Brothers’, the brand was brought to life with original illustration. Strong messaging from narrative to packaging, helped this new smallgoods brand gain an edge in the supermarket fridge.