Hard seltzers have become a global sensation with the category expected to reach $US 2.5 billion by 2021. With an appealing link to the 'Better For You' trend, Pinnacle Drinks asked Our Revolution to create a new brand that would help them launch their own hard seltzer into the Australian market.
As hard seltzers were being embraced the world over, so too was a modern liberation of day to day life. Pre-covid was a time to start seeking adventure again and break free from the 9 to 5 that had become 7 to 7. We created the name ‘Liberty Coast’ to be the destination we’re all searching for when looking to take some time out to relax. With a new aspiring name, we imagined a brand identity and packaging design suite touched with the nostalgia of simpler times that brought to life an all natural drink to kick back and take in an all natural view.