The Azurial is a collection of 3 global wines. A New Zealand Sauvignon Blanc, a Malbec from Argentina and a Grenache from Spain. The brief was to combine these seemingly unrelated yet popular varietals into a cohesive contemporary range that has a consistent house style whilst noting the provenance of each international wine. It was important the design could also be easily extended to include additional varietals from the wine company in the future.
Each label captures an image of a sitting subject nostalgically gazing at a rotating Earth far out of reach. We created a collage that has the composition of a sentimental vacation photograph. The view of the rotating Earth changes on each label to show a view relating to the region of the wine. The colouring of the subjects dress changes to compliment the type of wine, along with the provenance of the wine written below. ‘The Azurial’ name, meaning ‘Search Ends When Sharing Starts’ is depicted in a typeface synonymous with the body copy of traditional novels, with added intricacy to certain characters. This is housed within a matte label structure that is reminiscent of a polaroid picture that creates a wistful retro-future of seeing the world once more. The cap that sits high above holds a galaxy, finished with the statement ‘I'm going to see the world’, offering us the invitation for our palates to take a journey and taste places we can’t reach.